You can have the world’s best products or services and a really stunning website but if no one sees them, they are of no value to anyone.

It’s safe to say most people won’t take the time to wade through all of the listings in your category.  That’s why it is absolutely imperative that your site be listed as close to the top as possible.  It’s a proven fact that you must be in the top thirty to get any meaningful response.

 

Use the Search Engines to Control Your Traffic without paying the newly popular "listing fees".
 

You want to be listed in the Top Ten, even #1, but unless you use market-specific terms, you may lose prospective clients. 

To control your website activity, you must weed out the casual visitors who don't intend to buy. 

For example, let's look at Castle Cleaning & Rug Sales' target market.  If you go to Google and search for "oriental rug cleaning", you will see that our client is #1 and # 4 out of 558,000.  In fact, if you 'Google' the term 'rug cleaning', Castle holds #3 and #7!
 

That sounds great, but is it bringing the right type of traffic?

No...that term is too vague and brings visitors who have no intention to buy or use your services.  The idea is to get a high ranking in the specific market you want.  That's why you must use market-specific terms to attract the clients you want.

Staying on top requires constant monitoring of your website's results and of the search engines' ever-changing ranking criteria.

Click here for an example of our client's search engine rankings and how their top ranking positions bring them the traffic that they want!